Tuesday, October 16, 2007

Carbon footprints in the sand

Thomas Nelson is publishing a "green" Bible. The Charles Stanley Life Principles Daily Bible uses paper certified by the Forest Stewardship Council.

Michael S. Hyatt, president and CEO of Thomas Nelson, Inc., said the company is "striving to make efforts to implement 'green' practices in our daily activities" and reduce it's corporate "carbon footprint."

The inspiration came to him one night in a dream, he recalled:

" I dreamed I was walking along the beach with the Lord. Many scenes from my life flashed across the sky. In each scene I noticed footprints in the sand. Sometimes there were two sets of footprints, other times there were one set of footprints.

"This bothered me because I noticed that during the low periods of my life, I could see only one set of footprints. Like last year, when our sales dipped, and expenses ate up much of our corporate profits.

"But the Lord explained that when production fell, it lowered our carbon footprint and actually helped the environment. Turns our He was there all the time."
Besides the new Green Bible, Thomas Nelson plans to buy back hundreds of thousands of discarded copies of books by Benny Hinn, Oral Roberts and Pat Robertson along with other has-been authors and recycle them into new Green Books.

"We're putting it all under our new Soylent label," Hyatt said.

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2 comments:

Anonymous said...

Skippy you are brilliant!

Lonestarslp said...

Perhaps they can also release the 10 Commandments starring Charlton Heston DVD in a Soylent Green paper sleeve version.