Friday, March 23, 2007

Uglyband: Get back, tobymac


tobymac
Latest CD: Portable Sounds

Tobymac is a solo rap performer who used to be with the group dcTalk years ago (in the photo above, he's the guy in the middle. Click for a larger view). One person like him is a lot easier to take than a whole group, so going solo was a smart move. But in reviewing photos of his musical career, I notice a de-volution of sorts.

The latest photos all feature tobymac with some kind of head covering. In one he has a black cap. In another he's wearing a sort of British, Sherlock Holmes thing. One picture has him in what looks like a white chef's hat. (The one hatless photo suggests that without a hat, his hair just goes every-which-way. Maybe that's why he started wearing hats).


But compare those photos with the original publicity shot of dcTalk above. Now tell me who you'd rather have come into your church or youth group and perform for your kids. What kind of role model do these other photos portray? Which young man do you see becoming a success, the one in the dcTalk picture or the one who can't decide which hat to wear? At 42 he's not getting any younger, so he needs to carefully consider these issues.

And as an aside--simply a public relations question--why "tobymac?" What kind of name is that? Is he Toby, or is he Mac? It tells me, "I'm an indecisive, wishy-washy flip-flopper."


He claims he got the name because he was born in October. Let's just be glad he wasn't born in February.

Makeover bottom line? Lose the hat, find a nice white shirt and a tie. Quickly. Your bio-clock is ticking.





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